


You've spent twenty, twenty-five, thirty years building your practice. You've taken care of your patients, managed your staff, carried the stress. Now you're thinking about selling, and you have one shot to get it right.
Most owners don't. They sell it themselves and get outmaneuvered by buyers who do acquisitions for a living. They let a manufacturer rep or buying group tell them what their practice is worth. They skip the preparation, rush the process, and walk away with far less than they earned.
Some of them end up back at work within two years because the money ran out. Starting over. From scratch. In a market where they just gave away their competitive advantage.
This book exists so that doesn't happen to you.
Why your CPA, buying group, and manufacturer rep should never do your valuation. Not because they're not trusted, but because they're not trained for it.
What buyers are actually looking for when they evaluate your practice. It's not what most owners think, and the gap between the two is where deals fall apart.
What to expect during the LOI, negotiation, and due diligence. Including why due diligence will be the hardest 90 days of your career and how to survive it.
How to protect your staff and your legacy as part of the deal. Your people got you here. This book shows you how to make sure they're taken care of on the way out.
How to assemble the right team before you go to market. Your broker, M&A attorney, CPA, and tax strategist each have a specific job. Get any of them wrong and it costs you.
How the multiplier works and what drives your valuation up or down. Eleven specific factors that determine whether you get a 2.5 or a 3.5 on the same cash flow.
The author's personal story of almost leaving millions on the table. Kevin did the valuation himself, pitched buyers himself, and was wrong by millions. Here's what saved him.
Why earnouts can burn you and how to get your money at closing. The whole point of selling is to take risk off the table. An earnout puts it right back on.
You've been in practice for 15, 20, 30 years. You built this thing from nothing. You took care of your patients, managed your staff, and carried the weight that comes with owning a business. Now you're thinking about what's next.
Maybe you're five years out and want to start getting ready now. Maybe you got a call from a private equity group sniffing around. Maybe you're just tired.
Whatever the situation, you have one shot to get this right. Most owners don't.
They sell it themselves and get outmaneuvered by buyers who do acquisitions for a living. They let their buying group or manufacturer rep tell them what the practice is worth. They skip the preparation, rush the process, and walk away with far less than they earned.

Kevin D. St.Clergy has spent over 30 years in the audiology and hearing aid industry as a digital marketer, coach, buying group executive, and practice broker. He's helped thousands of practice owners grow their businesses through his keynotes all over the world. He's also guided them through some of the most successful exits in the profession.
He also built and sold his own company for a life-changing amount, and almost left millions on the table trying to do it himself before he found the right broker.
He doesn't take every client. If he can't help you, he'll tell you. And if your situation calls for someone else, he'll point you in the right direction. Schedule a conversation about where you are and what your options look like.